Fitness is the new craze. Everywhere you look you hear about someone running a race, reaching a fitness goal or buying the latest gadget to track their progress.
Lakeland-based Make YES! Happen
is a hub for all things fitness, with the goal of making things easier and more accessible to both novice and advanced fitness buffs. The site defines YES! as “that moment when aspiration and inspiration come to fruition in exuberant success.”
The concept was developed in 2008 when CEO Kevin Transue (also known as Captain YES!) was a financial planner training for a half iron man triathlon in his spare time. The experience made him realize how fragmented the event and fitness industry is. He wanted to create a stadium concept of sorts, to help people stay motivated and support others with common interests.
"I want one location where I can see how many calories I’ve burned and how far I run," says Transue. "At the same time I want to connect with others who are like me."
The idea became reality in 2012 when Transue connected with co-founder Scott Parker to create the site, which is expected to officially launch toward the end of June.
The team hopes to help users find their YES! moment through education, guidance, mentoring, accountability, interaction and rewards.
Users will be able to connect their fitness devices such as Fit Bit or Run Keeper into one location to easily access statistics such as calories burned or run times. They will also connect with others with similar fitness interests for motivation and support. Through the event portal, they can find out which events their friends are participating in. Nonprofits that run fitness-related events will be able to use the fundraising platform to easily capture funds and attract runners. The coaching portal will allow fitness coaches to access information for their clients and make comments about their workouts.
Writer: Megan Hendricks
Source: Kevin Transue, Make Yes Happen