St. Petersburg Seeks New Brand Portraying Intellectual Capital

As St. Petersburg works to change the narrative about itself from historical green benches and retirement to academics, marine science and healthcare, a new brand slogan or neighborhood name may be in the offing.

Mayor Bill Foster is urging people to think of a new nickname along the lines of Raleigh-Durham-Chapel Hill's Research Triangle. Smart City, anyone? The Nth Degree? Cutting Edge?

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Diane Egner is a community leader and award-winning journalist with more than four decades of experience reporting and writing about the Tampa Bay Area of Florida. She serves on the boards of the University of South Florida Zimmerman School of Advertising & Mass Communications Advisory Council, The Institute for Research in Art (Graphicstudio, the Contemporary Art Museum, and USF’s Public Art Program) Community Advisory Council, Sing Out and Read, and StageWorks Theatre Advisory Council. She also is a member of Leadership Florida and the Athena Society. A graduate of the University of Minnesota with a BA in journalism, she won the top statewide award for editorial writing from the Florida Society of Newspaper Editors while at The Tampa Tribune and received special recognition by the Tampa Bay Association of Black Journalists for creative work as Content Director at WUSF Public Media. Past accomplishments and community service include leadership positions with Tampa Tiger Bay Club, USF Women in Leadership & Philanthropy (WLP), Alpha House of Tampa Bay, Awesome Tampa Bay, Florida Kinship Center, AIA Tampa Bay, Powerstories, Arts Council of Hillsborough County, and the Greater Tampa Chamber of Commerce. Diane and her husband, Sandy Rief, live in Tampa.