An ambitious, nearly $30 million renovation and rebranding of the historic Floridan Palace Hotel in downtown Tampa is slated to wrap up in October.
Crystal Rivera, the hotel’s general manager, says the end goal of the project is for the hotel to be a pillar that activates the northern area of downtown. South Florida-based hotel owner and manager 1754 Properties, which also owns the TrdeWinds on St. Pete Beach, purchased the aged Floridan in late 2021 and launched the renovation project in late 2022.
As work progressed, the Floridan Palace opened The Dan restaurant in May in the space formerly occupied by the Sapphire Lounge. The Dan combines the atmosphere of New Orleans and a Roaring Twenties speakeasy with a modern Gulf Coast dining menu. In mid-August, the Floridan added the Cass Street Coffee Company cafe and coffeehouse. The Cass Street Coffee Company is open for breakfast and lunch and serves fresh donuts from Tampa’s own Local Mini Donut Co., along with a variety of baked goods, oatmeal and yogurt parfaits.
The renovation includes all public areas of the hotel, with work on the ballrooms expected to finish by the end of August. The 212 guest rooms are being renovated, with 10 of the 15 floors of rooms currently closed for work. After the project finishes in October, the Floridan will become part of the Hilton brand’s Tapestry Collection.
Rivera says 1754 Properties has focused on giving back to the community during the project. The company donated furniture from several floors of rooms to charity to help families in need.
For more information, go to Floridan Palace.
Enjoy this story? Sign up
for free solutions-based reporting in your inbox each week.