Read an excerpt from "CTE, Media, and the NFL,'' a recently published book about media coverage of brain injuries in sports. The excerpt is the beginning of chapter eight, which is titled "It's a 'Guy Thing': Mediated Misconceptions.''

Seven years ago, Desiree McLaughlin took a Creative Thinking Class through USF St. Petersburg’s Business Entrepreneurship program. Originally, she hoped to develop clothing for female kite surfers like herself. She reworked the idea, searching for the right angle, the right time. Soon TrashSwag began to fall into place.

83 Degrees Media chats with Kari Goetz, the director of Jobsite Theater’s latest production, to find out what inspires her to work day and night in roles that help shape the Tampa Bay Area arts and culture scene.