will add upscale chic to South Howard Avenue in a neighborhood trending with eclectic restaurants, shopping options and the culinary-themed Epicurean Hotel.
And, for the first week following the Liz Murtagh Boutique's grand opening on Nov. 15, 20 percent of the shop's proceeds will go to the American Cancer Society.
"That's a program near and dear to my heart," says Owner Liz Murtagh who lost her mother and grandmother to cancer. "I'm trying to raise as much money as possible."
The boutique, at 815 S. Howard Ave., will be the signature store for Murtagh's collection of haute designer clothes, jewelry, hand bags, shoes and accessories. One half of the 2,100-square-foot store will be devoted to furniture, home decorations and artwork.
"It's everything a woman could want in one store," says Murtagh.
The shop is located in a 1940s art-deco style building close by Daily Eats and within blocks of the Epicurean Hotel
and Bern's Steak House
. The site was formerly occupied by Santiesteban & Associates Architects.
"It's a real treat for the eye," says Murtagh, whose background is in interior design.
The grand opening is 10 a.m. to 8 p.m. on Nov. 15. The celebration will feature food, wine, makeovers, drawings and free gifts to the first 10 customers. Models will stroll through the shop wearing the latest in trends from New York and California. Murtagh's style is described as free-spirited, vintage, bohemian and uncomplicated.
The boutique offers one of Tampa's largest selections of stylish, eclectic jewelry. Customers also can get professional interior design services for their latest home redecorating projects. For parties of five or more people, Murtagh will have a "girls' night out" with wine, food and after-hours shopping.
Parking is available behind the boutique and across the street.
South Tampa is a prime location that Murtagh has had her eye on for awhile. By the end of the year, she will close her 3-year-old shop in West Park Village in the Westchase master-planned community in northwest Hillsborough County.
The South Howard location will nearly double the size of her former shop.
"I love the community. I love all the people," she says of the Westchase area. "But I've always wanted to have a shop in (South Tampa) and own my building. I have the flexibility to do what I want."