Members of Tampa Bay Area nonprofits and local business leaders are planning the fourth annual Give Day Tampa Bay online fundraising effort for May 2.
The one-day event is designed to cultivate new donors and encourage local Tampa Bay Area residents to make small donations to local charities and other nonprofit missions they choose to support.
The Community Foundation of Tampa Bay
hosted the announcement of Give Day Tampa Bay
at WEDU Studios
on Feb. 15.
The CFTB helps “donors grow, manage and direct their charitable giving,” while also working with nonprofits to understand their needs, making them something akin to being a matchmaker between donors and nonprofit organizations.
Wilma Norton, VP of Marketing and Communications for the CFTB, who jokingly dubbed herself the Give Day Czar, spoke to the crowd of nonprofit leaders about the importance of communications between not only nonprofits and the community, but also between the nonprofits themselves.
“This is a truly good marketing opportunity for all of you. It’s about raising money, but a big part of it is about raising awareness of all the great work that you do. …It’s upon all of us to be creative and talk to each other and talk about what we do.”
For 24 hours on May 2, people can log on to Give Day Tampa Bay’s website
to make donations, and for eight hours that day WEDU will live stream programming in which nonprofit spokespersons can tell the stories and missions of their organizations.
“It’s those stories that touch people’s hearts that have them open their wallets and their own hearts to help your cause,” says Norton.
While more than 200 nonprofits have already signed up to participate in Give Day, organizers expect many more to continue to register. Last year 595 nonprofits earned nearly $2.1million collectively.
One change this year will be the minimum donation allowed. In the past, the least a person could donate was $25, but in an effort to include more people, the new minimum to donate will be $5.
“It’s a chance for everyone to be engaged, and that’s really a big part of what this is all about,” says Norton.